1. Social medias (Instagram, Facebook, Twitter, LinkedIn, WeChat, Bilibili)
– define the editorial line and strategy
– create designs and texts to communicate on social networks
– manage and animate social networks

2. The website and digital platforms
– define the structure of a WordPress website and its natural referencing (SEO) strategy
– learn to use WordPress and other digital platforms such as Artsper, Artnet, and so on
– learn to create and write digital articles for the website and newsletters using MailChimp

3. Communicating with the Press
– produce press releases and press kits
– define strategy and objectives to achieve with the press
– manage relations with the various relevant press and media