Art Professional School highlighted in CAPITAL Magazine !
Article published in Capital Magazine in september 2024
Training operationally in communication professions
Virginie Tison never stopped living multiple lives. An entrepreneur since the age of 25, she explored management, operational direction, and investor relations for large groups without losing touch with her true nature. A painter from a young age, Virginie Tison has spent many years helping artists to reveal more than just their talents by professionalizing them. her expertise converges in 2023 with the creation of Art Professional School, her Qualiopi-certified training center. Its ambition is to provide genuine operational support in communication professions to businesses, entrepreneurs, and artists. Let’s meet.
How was Art Professional School born?
A Qualiopi-certified training center, Art Professional School complements my activities. I have been a curator with Art Trope Gallery since 2009 and a coach for artists since 2020. As a certified professional trainer, I now assist businesses, startups, and professionals in the art world in defining their communication strategy: positioning, visual identity, digital marketing, communication, and social media management. My goal is to offer training that combines theory and practice to make participants as independent as possible in these areas. If they choose to collaborate with communication agencies to delegate the creative part, the goal is to enable them to master the same language and understand the impact and role of digital communication today.In a few days, my job allows analyzing the situation but also developing skills and achieving the targeted objectives for their company.
What training programs are offered ?
- 1. Positioning Your Company’s Communication
- 2. Becoming a Community Manager
- 3. Draft Your Communication Materials
- 4. Develop Your Editorial Line
- 5. Set Up & Learn to Manage My Social Media
The training programs have specific objectives, such as writing presentation texts for their activity, the positioning of their company’s communication, developing an editorial line that helps create a visual identity and learn how to communicate it through relevant content strategies, social media management, website optimization, community management, etc. My training sessions, lasting three to four days depending on the targeted objectives, invite participants to deepen both content and form to make them highly operational, rigorous, and conscientious. I generously share all my expertise and the fun and effective methodologies of my courses, including the use of artificial intelligence, which allow each participant to achieve their goals in record time.
In today’s job market, everything is about budget. An engaged and operational candidate will always be preferred by employers. Thus, theoretical training is no longer sufficient. Only practical experience, understanding, and managing all communication aspects are essential. I offer a hybrid method in-person that aims to expand to fully or partially online training.
How do you differentiate yourself as a trainer?
My atypical background, linking the art world to the business world, allows me to fully understand what managers and participants go through. I can reassure them an drive action with adapted methodologies. My goal is for everyone to become a player in their own communication, whether it’s a business leader, their team, an art gallery, an antique dealer, or an artist I might also coach. Our Qualiopi certification allows anyone seeking training to have their educational costs covered by AFDAS, OPCOs, CPF accounts, or France Travail. Digital communication is now essential to stand out. But you need training to seize its opportunities.
« My vocation is to provide solid bases to learners through a compassionate approach that prioritizes rapid development of practical skills »
Master Classes for Artists
A coach for artists, Virginie Tison also conducts MASTER CLASSES to help them professionalize. With her expertise in the art market since 1995, she knows the art market’s codes and provides contemporary artists with the keys to enhance their creativity and notoriety. « Behind each work of art lies the soul of the artist. I have developed an effective and proven method to nurture talent and guide artists towards entrepreneurship,» she explains.
